Friday, April 30, 2010

Nissan Leaf Pre-Orders Pass 8,000, and Counting

Nissan Leaf

The number of customers who have pre-ordered the all-electric Nissan Leaf is up to 8,000. That�"s 10 days after Nissan started taking take $99 refundable deposits. �SI�"m feeling pretty good about it,⬝ Mark Perry, director of product planning at Nissan, told

The response represents almost 8 percent of the 102,000 people who had previously signed up as interested buyers. �SThat�"s a phenomenal conversion rate out of the gates,⬝ Kathryn Zachary, public relations manager, told us. �SEight percent conversion from signing up for more information to actually putting down a cash deposit. And that�"s only in the first week.⬝ We caught up with Perry and Zachary on Thursday at the Green:Net 2010 conference in San Francisco.

Nissan is expecting that number of pre-orders to grow during the early registration period that lasts through May 15�after which the general public will be allowed to submit deposits.

Customers submitting pre-orders and deposits in the first few days ran into a number of problems the Nissan website, which the company has mostly resolved.

By December, Nissan hopes to have 25,000 pre-orders, which is half the number of Nissan Leafs that will be produced globally during the first year. The exact geographic allocation for the Leaf will be �Sbased on customer demand,⬝ Perry said. So far, there have been about 4,000 pre-orders in Japan; ordering in the UK begins in July.

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