Sunday, May 9, 2010

Take-Rates for Clean Diesel Beat Those for Hybrids

VW Jetta TDI

2010 Volkswagen Jetta TDI

Give consumers a vehicle with a choice between a gas engine and a clean diesel engine, and about 30 percent of them will choose the diesel. This statistic comes come from analysis by Bosch, a leading supplier of diesel systems, based on date from R.L. Polk & Co., and reported today by Green Car Congress. Bosch studied the buying trends for a one-year period starting in January 2009.

The clean-diesel �Stake-rate⬝ is much higher than the percentage of consumers choosing the hybrid version, when a vehicle is offered with both gas and gas-electric hybrid options.

Nearly half of the buyers of the Volkswagen Jetta opted for the clean diesel engine. Meanwhile, about 8 percent of Toyota Camry buyers chose the Camry Hybrid, and the take rate for the Ford Escape Hybrids was about 10 percent.

Bosch�"s analysis of Polk data shows these clean-diesel take rates for 2009:

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