It�"s not a great way to generate buzz, but Ford Motor Co. is taking a common sense approach to building greener cars. In contrast to trying to build an eco-friendly �Shalo⬝ car�or betting big on a single technology�Ford is preparing to weave a range of electric-drive and efficiency technologies into its mainstream global vehicle lineup.
John Viera, Ford's director of sustainability, was in San Francisco yesterday to attend the Corporate EcoForum. (Photo: Brad Berman. All Rights Reserved.)
�SIt�"s tough to communicate our philosophy versus focusing on one technology,⬝ said John Viera, Ford�"s director of sustainability and environmental policy, in an exclusive interview with HybridCars.com. �SWe feel that outside the communication and the hype, there is no silver bullet. There�"s no fuel type or technology, including electric, that is the perfect solution. They�"re either too expensive or they lack infrastructure and availability. They all have their warts.⬝
Ford is balancing its move to efficiency between advanced internal combustion technology, hybrids, plug-in hybrids, and electric cars. The company will launch its all-electric Transit Connect delivery truck later this year, followed by the Ford Focus Electric in 2011, a plug-in hybrid version of a small SUV (not necessarily the Escape) in 2012, and a pair of next-generation hybrids by 2013.
Ford is planning to build fewer than 10,000 all-electric vehicles in the next two years. Meanwhile, Nissan-Renault is planning to build as many as 500,000 pure electric cars globally by 2012. Could Ford fall behind if electric cars take the world by storm?
Read More... [Source: HybridCars.com]
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