Tuesday, August 10, 2010

July 2010 Dashboard: Sales of Popular Hybrids Hold Firm

In one sense, July hybrid sales look dismal�falling by 33 percent compared to one year ago while the overall vehicle market increased by 5 percent. But an annual comparison is hardly helpful, because last July we were in the heat of the Cash for Clunkers program.

2010 Toyota Prius

the Toyota Prius continues to rule, with more than 80,000 sales so far this year.

During that time, nearly all gas-electric hybrid cars qualified for the Cash for Clunkers vouchers. The Toyota Prius was the fourth most popular model purchased with vouchers from the Clunkers program. Hybrid sales in July 2009 grew to 3.55 percent of the new car market�its largest market share ever.

In that light, it�"s not surprising that every single hybrid is down from last July. Meanwhile, nearly all the most popular hybrids�those that sell by more than a thousand or so per month�are up compared to last month. Sales of the Toyota Prius and Toyota Camry Hybrid are up by 28 percent and 16 percent respectively compared to June. The Honda Insight, which overtook the Ford Fusion Hybrid to become the number two selling hybrid, posted a monthly gain of nearly 25 percent.

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Read More... [Source: HybridCars.com]

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