Thursday, February 11, 2010

Hermance Award Publishes Essays on Ford Fusion Hybrid

We just got back from Chicago Auto Show where we presented the inaugural Hermance Vehicle Efficiency Award. The winner was the 2010 Ford Fusion Hybrid, which took the prize for its use of a sophisticated hybrid powertrain in a highly competitive and appealing package. The Hermance Award judging committee, comprising a who's who of leading automotive efficiency experts, also selected the Fusion Hybrid for its solid positioning in the middle of the North American market and its promise of making high efficiency technology more broadly accessible to the public.

2010 Ford Fusion Hybrid

To back up its selection with a solid rationale, the Hermance Award committee published a compendium of short essays about the 2010 Ford Fusion Hybrid, and the namesake of the award, the late Dave Hermance.

  • Ford Fusion Hybrid: A Cleaner Machine for the Masses

    by John DeCicco
    Excerpt: Though not wearing green on its sleeve, the Fusion was in fact a meaningful move in a subtly eco-conscious direction after years of emphasis on trucks. Having a great product in the middle of the market�just before the bigger-is-always-better trends of the 1990s came crashing down in the latter half of this past decade�gave Ford a solid footing on which to launch a hybrid version to take that technology into the mainstream.

  • Calibration and the Ford Fusion Hybrid

    By Lindsay Brooke
    Excerpt: Control and calibration engineers are the unsung heroes of vehicle development. Their role is to create, tune, and set the complex digital algorithms that control the engine, transmission, and other key vehicle systems, and to make those systems continually "talk" to each other in milliseconds. When the control and calibration engineers excel in their tasks, as Ford's team clearly did in developing the 2010 Fusion Hybrid, the resulting vehicles are seamless in operation. As perceived by the driver, they function as an integrated piece rather than a collection of separate parts.

    This critical work requires a special focus and commitment. It consumes thousands of hours. As the production deadline looms, much of the engineers' time is spent "in the saddle"-glued to laptop screens, poring over data, tapping in new code and making adjustments on the fly during long drives in the vehicle. The payoff is a new car or truck that meets or exceeds the customer's performance and drivability expectations, while also complying with increasingly tough fuel economy and emissions targets.

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